- Branding
- Events and Wellness
Solset Miami
A visual identity and message system for golden-hour gatherings built around presence, connection, and Miami light.
20
pages in the working brand system
Client: Solset Miami
Industry: Events and Wellness
Year: 2026
Services
- Brand strategy
- Visual identity
- Brand messaging
- Brand guidelines
The challenge
Solset had a distinctive event concept: sunset gatherings at the intersection of wellness, culture, and community. It needed a brand that could hold both spiritual resonance and modern Miami elegance without falling into familiar wellness cues.
The approach
Isolate
We defined the central idea as The Light Within, then built the message around presence as luxury, curated connection, elemental beauty, accessible spirituality, and chic warmth.
Evolve
The system combines a refined serif wordmark, human script, and a geometric sun mark inspired by the arc of sunset. A warm palette of Tropic Clay, Golden Drift, Sunlit Nectar, and Palm Trunk keeps the identity grounded in the hour it celebrates.
Surface
A complete brand book turns the idea into practical rules for logo use, typography, color, photography, and messaging across event promotion and communication.
Results
The numbers.
20
pages in the working brand system
4
signature sunset tones
1
distinctive sun mark
Solset now has one recognizable language for every touchpoint: soulful without becoming vague, elevated without becoming exclusive, and unmistakably tied to sunset in Miami.
Gallery
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