The challenge
Two paragraphs on where the client was stuck: the category they compete in, what everyone in it looks like, and what was at stake. Keep it honest — the worse the sameness, the better the story.
What we isolated
The category defaults we found in the audit and deliberately abandoned. Name three specific conventions — colors, claims, tropes — the brand walked away from.
What surfaced
The work itself. Replace this block with a gallery: identity, campaign frames, social grids, site screens. B&W photography with brand color owned by the graphics.
Image / gallery slot — 16:9, WebP ≤ 300KB
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