Social
Social with abrand ideaunderneath.
Strategy, management, and creator programs for feeds people follow on purpose. A point of view under every post, not a trend chase.
Sound familiar?
Three signsyou're stuckon the mainland.
- 01The calendar is full and the feed still says nothing.
- 02Reach depends on whatever the algorithm liked this month.
- 03Creator work happens in one-off deals with no system behind it.
Posting more is not a strategy. Having something to say is.
What's included
Everythingthat ships.
Scope is set on the call. This is the menu most social engagements are built from.
Content strategy
Platform roles, content pillars, and a signature format your audience learns to recognize.
Social media management
Calendar, publishing, copywriting, and community replies in your voice.
Creator and influencer programs
Casting, briefing, contracts, and reporting for a roster instead of one-offs.
Short-form video
Monthly capture and edit, built for the formats that actually travel.
Paid social creative
Testable concepts and variants, judged on acquisition cost rather than likes.
Reporting
Monthly read on what earned attention, what converted, and what we change next.
How social runs
Isolate.Evolve.Surface.
The same method every time, tuned to this discipline. You always know what week you are in.
01Isolate
Weeks 1 to 2Audit your feed against the category, find the five frames everyone repeats, and leave them behind.
02Evolve
Weeks 3 to 4Strategy, pillars, voice, and a first production plan, approved before anything publishes.
03Surface
Month 2 onwardMonthly capture, publishing, community, and creator activity with a standing review cadence.
Proof
It worksin the wild.
Investment
How retainers work
Social runs as a monthly retainer scoped to output: how many shoot days, how many posts, how much creator activity. One fixed monthly number in writing.
- Ramp-up in the first 30 days
- Month to month after the first 90 days
- Production days included, not billed as extras
- One senior lead on your account, not a rotating pod
Social FAQ
Straightanswers.
Anything else, ask it on the call.